Designed in Los Angeles, In Bloom Intimates embodies free-spirited romance. A long time Malibu resident, designer Diane Samandi takes her inspiration from the fresh breezes sweeping off the California coast and merges them with her longtime love of vintage glamour to create effortless sleepwear, loungewear, and lingerie.
Under the guidance of her silent-film actress Great Aunt and fashion illustrator Grandmother, Diane fell in love with fashion at an early age, prompting her to launch luxury lingerie line, Jonquil, in 1980. A favorite with brides, Jonquil became well known for its lavish laces and intricate details. In 2007, Diane partnered with respected sleepwear manufacturer, MGT, to create In Bloom by Jonquil, giving Jonquil’s high-end styling a fresh, flirty, flair at a competitive price.
A little bit beach, a little bit Hollywood, In Bloom hopes to inspire confidence in femininity, urging women to follow their dreams, and always #KeepBlooming.